This Akshaya Tritiya, the customary ritual of purchasing gold has undergone a contemporary transformation, transitioning from tradition to rapid modernity. Quick commerce platforms including Blinkit, Swiggy Instamart, bigbasket, and Zepto have launched expedited services, ensuring gold and silver deliveries within a mere 10-minute timeframe, accessible at most locations.
Blinkit:
Blinkit, not content with merely expediting gold delivery, has elevated the experience by offering comprehensive Akshaya Tritiya kits. These kits encompass essential items for the auspicious occasion such as pooja essentials, deity photos, and fresh flowers, all delivered within the promised 10-minute window. The company has streamlined the process with a dedicated page listing all essential components.
Swiggy Instamart:
Swiggy Instamart has made waves with an innovative approach, tantalizing customers with chocolate gold coins as a prelude to the unveiling of their authentic gold and silver coin collections. Collaborating with industry giants Malabar Gold & Diamonds and Muthoot Exim, Swiggy Instamart offers an array of gold and silver coins to commemorate Akshaya Tritiya.
bigbasket:
bigbasket has forged partnerships with Tanishq and MMTC-PAMP, diversifying their offerings to include an extensive range of gold and silver products. From Lakshmi motif gold coins to banyan tree silver bars, bigbasket caters to customers nationwide. Featured products for Akshaya Tritiya include MMTC-PAMP Lakshmi Ganesh (999.9 Purity) Silver Coin, 10 g; MMTC-PAMP Banyan Tree (999.9 Purity) Silver Bar, 10 g; Tanishq 22 Karat Gold Coin, 1 g; and Tanishq 22 Karat Gold Coin With Lakshmi Motif, 1 g.
Zepto:
Zepto also joins the fray, presenting gold and silver coin options for its clientele. Their offerings include 1gm and 0.5 gm 24K gold coins, alongside 10gm silver coins, catering to the diverse preferences of consumers during Akshaya Tritiya celebrations.