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Gold Prices Rise As Focus Turns To U.S. Economic Data

by Barbara Miller

Gold prices climbed 0.4%, closing at ₹76,664, as softer equities and lower bond yields redirected investor attention to upcoming U.S. economic data. Investors are particularly focused on the Federal Reserve’s potential interest rate cuts, which could be influenced by the economic outlook.

San Francisco Federal Reserve President Mary Daly highlighted the possibility of rate reductions before the end of 2024 if economic data aligns with the Federal Reserve’s expectations. This sentiment is boosting gold’s appeal as a safe-haven asset amidst uncertain financial markets.

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At the London Bullion Market Association’s (LBMA) annual meeting, delegates expressed a bullish outlook for gold. They projected that the precious metal could reach $2,941 per ounce within the next 12 months, reflecting optimism about gold’s long-term potential. Silver prices were also predicted to rise, with forecasts suggesting a jump to $45 per ounce.

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Despite these optimistic forecasts, China, a key player in the global gold market, has abstained from purchasing the metal for the fifth consecutive month. This inactivity comes even as global central banks have increased their gold reserves, signaling a divergence in market behavior.

Global Central Banks Boost Gold Reserves Despite China’s Absence

In the second quarter of 2024, global central banks raised their gold holdings by 6%, adding 183 tons to their reserves. This uptick follows a broader trend among nations diversifying their assets, largely as a hedge against economic uncertainty. However, the World Gold Council (WGC) cautioned that the pace of gold purchases may slow in 2024 compared to 2023.

China’s decision to pause its gold buying for five months contrasts with this trend. The country, which has historically been one of the largest buyers of gold, appears to be taking a more cautious approach in 2024. Market analysts are watching closely to see if this hesitation signals broader concerns about global demand or reflects specific domestic factors within China’s economy.

Indian Market Sees Premiums as Festival Season Drives Demand

In India, gold dealers have raised premiums for the first time in two months, spurred by increased demand tied to the ongoing festival season. Premiums rose to $3 per ounce, recovering from a $21 discount seen the previous week. The seasonal boost in demand, typical during key Indian festivals, has revitalized the local gold market after a brief lull.

India is one of the world’s largest consumers of gold, and demand typically surges during festivals like Diwali, when gold is traditionally purchased for auspicious reasons. This uptick in demand has been a welcome change for local dealers, who faced sluggish sales in recent months due to high prices.

Meanwhile, consumer sentiment in China, another major market for gold, remains subdued following the Golden Week holidays. Dealers in China are offering gold at significant discounts, ranging from $15 to $31 per ounce, signaling weak consumer interest despite the global rise in gold prices. This discrepancy between Indian and Chinese markets highlights the regional differences in gold demand and consumer behavior.

Jewellery Consumption Down Due to Price Sensitivity

Globally, gold demand, excluding over-the-counter (OTC) trading, fell by 6% year-on-year in the second quarter of 2024, dropping to 929 metric tons. A significant driver behind this decline was a 19% drop in jewelry consumption, which the WGC attributed to rising prices.

High gold prices have dampened demand for jewelry, particularly in price-sensitive markets. Consumers in key regions are taking longer to adjust to the increased costs, which has weighed on overall demand. The WGC expects that this price sensitivity will persist, potentially impacting jewelry sales in the near future.

While investment in gold has remained relatively stable, the decline in jewelry demand has contributed to a broader softening in the market. Analysts suggest that the recovery in jewelry consumption could take time, depending on price stability and economic conditions in major markets.

Technical Analysis Points to Fresh Buying Momentum

Gold is currently experiencing renewed buying momentum, with open interest in the commodity rising by 1.76% to reach 14,968 contracts. This surge in interest reflects increased confidence among traders that gold prices will continue to rise in the short term.

Technically, gold has support at ₹76,390, with a drop below this level potentially leading to a test of ₹76,110. On the upside, resistance is expected at ₹76,920, and a break above this level could push prices higher to ₹77,170. The recent increase in gold prices has been supported by broader market factors, including weaker equities and declining bond yields, both of which have driven investors toward the safety of gold.

Investors Eye U.S. Data for Federal Reserve’s Next Move

The next key development for gold prices will be the release of U.S. economic data, which investors will scrutinize for clues about the Federal Reserve’s future policy decisions. Inflation, employment figures, and other economic indicators will help shape market expectations about whether the Federal Reserve will ease interest rates later this year.

Should the data suggest a slowing economy, it could strengthen the case for rate cuts, which would likely boost demand for gold as a hedge against inflation and currency depreciation. Conversely, stronger-than-expected data could reduce the likelihood of rate cuts, which might lead to some short-term pressure on gold prices.

In recent months, the Federal Reserve has maintained a cautious stance, opting to hold interest rates steady while monitoring key economic indicators. This wait-and-see approach has kept financial markets on edge, with gold prices reacting to every hint of the Fed’s next move.

Mixed Sentiment in the Global Gold Market

The gold market continues to see mixed signals, with strong demand from central banks and certain regional markets like India, contrasted by weak demand in others, such as China. As global economic conditions evolve, gold prices are expected to remain volatile, driven by a combination of macroeconomic factors, including interest rates, inflation, and geopolitical uncertainty.

The bullish projections from the LBMA meeting reflect long-term optimism about gold’s potential, but short-term dynamics, such as China’s absence from the buying market and fluctuating consumer demand, could temper gains. Investors are likely to continue using gold as a hedge against inflation and currency risks, especially in an environment where equities and bond yields are underperforming.

Overall, gold’s performance in the coming months will be closely tied to how the global economy evolves and whether central banks, including the Federal Reserve, take steps to stimulate growth through interest rate cuts. As traders and investors navigate this uncertain landscape, gold is expected to remain a key asset in portfolio diversification strategies.

Conclusion: Gold’s Outlook Hinges on Economic Data and Policy Shifts

As the global economy remains in flux, gold is emerging as a critical asset for investors seeking safety amidst volatility. Weaker equities and bond yields have driven recent gains, but the precious metal’s future performance will depend heavily on upcoming U.S. economic data and the Federal Reserve’s monetary policy decisions.

While central banks continue to support gold by increasing their reserves, consumer demand, especially for jewelry, remains sensitive to high prices. Regional variations in demand, particularly between India and China, highlight the complexity of the global gold market.

With key economic data on the horizon and rate cuts still a possibility, gold’s role as a hedge against economic uncertainty remains strong. However, short-term fluctuations driven by market sentiment and policy decisions will keep investors on their toes.

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